In today’s episode, I sat down with the incredible Louise Harris, who’s been running her own content marketing and editing firm for over 30 years. We dug deep into everything from building your brand and sharing your story, to the real reason why every author needs an editor (spoiler: it’s not just about catching typos!). Louise shared her journey, offered practical advice for business owners who want to turn life lessons into books, and broke down how to create consistent content that builds credibility online. We even tackled the reality of writing for both readers and search engines, and how to overcome that daunting feeling of staring at a blank page. My hope is that you walk away knowing you have what it takes to share your story—and that sometimes, taking small steps every day really is the secret to big results.Connect with Louise HarrisWebsite:https://louisecarronharris.com/LinkedIn:https://www.linkedin.com/in/louiseharris99/I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/ChaptersIntroduction to Wisdom Journey & Louise Harris00:00:00 – 00:01:10Louise’s Writing Journey & Book Corrections00:01:10 – 00:02:29Lessons Learned from Journalism, Publishing, and Marketing00:02:29 – 00:05:18The Power of Branding for Business Owners00:05:21 – 00:06:39Founding LAST Research and Editing: The Story & Acronym00:06:39 – 00:10:48Editing Novels vs. Editing Others’ Work00:10:48 – 00:12:23Why Every Author Needs an Editor00:12:24 – 00:16:08Common Writing & Content Mistakes Entrepreneurs Make00:16:11 – 00:19:12How to Prepare Your Manuscript for an Editor00:19:13 – 00:21:07Content as Credibility & Consistency in Communication00:21:08 – 00:22:36Balancing Writing for Readers vs. Search Engines00:22:37 – 00:25:36Content Planning for New Coaches & Consultants00:25:36 – 00:29:10Turning Life Lessons Into a Book: First Steps00:29:11 – 00:31:34Breaking Down the Book Writing Process00:31:38 – 00:34:18When to Start Working with an Editor00:34:19 – 00:37:17How to Choose the Right Editor00:37:18 – 00:41:03Lightning Round: Writing Tools, Advice, and More00:41:03 – 00:42:57Where to Find Louise Harris & Closing Thoughts00:42:57 – 00:44:30

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