In this episode, I sat down with the amazing Melanie Gorman, an SEO strategist with a massive heart and over 20 years’ experience. We dove into the reality behind online visibility—why posting everywhere isn’t enough, and how common sense SEO really creates trust and connection. Melanie explained how defining clear content pillars and clusters can guide your content strategy, and how AI is both a game changer and a tool you need to use wisely. If you’ve ever felt lost about what to post, how to stand out, or wondered if robots are taking over marketing—this is for you! My hope is you walk away with practical ideas and renewed belief that real, human-centered content will always matter. Remember: be consistent, be yourself, and let data lead the way. Thanks for joining me on the Wisdom Journey!Connect with Melanie GormanWebsite:https://crownsvillemedia.com/Twitter:https://x.com/melanie360LinkedIn:https://www.linkedin.com/in/melaniegorman/I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters00:00:00 – Introduction & Welcome00:01:01 – Common Struggles with Content Direction00:01:29 – Beginning the SEO Journey: Aligning Content with How Strangers Search00:06:47 – From Therapist to SEO Strategist: Connecting Helping and Online Visibility00:10:01 – Bridging the Heart and the Head in Digital Marketing00:13:19 – What is Common Sense SEO?00:16:49 – Real Client Example: Simplifying for Results00:20:52 – The Simplest, Most Effective SEO Framework for Small Businesses00:26:57 – Content Pillars & Clusters: What to Post and How to Connect Ideas00:31:39 – How to Find Actual Client Questions for Content00:35:56 – How AI is Changing the SEO Landscape for Small Creators00:39:58 – Using AI Tools for Content Marketing the Right Way00:42:18 – Scaling Content Without Burning Out00:46:32 – Final Thoughts: Leveraging Video and Staying Authentic00:49:28 – Where to Find Melanie Gorman & Closing Remarks

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