The Fear Factor: How Fear Marketing Influences Our Purchasing Decisions

26/10/2025 10 min Episodio 32
The Fear Factor: How Fear Marketing Influences Our Purchasing Decisions

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Episode Synopsis

In this episode, we delve into the intriguing world of fear marketing. We explore how brands leverage fear, uncertainty, and doubt to influence consumer behavior and drive sales. From insurance companies to tech firms, discover how fear is used as a powerful motivator in purchasing decisions, and how it shapes our financial choices. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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