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Listen "How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?"
Episode Synopsis
Even large companies fail at segmentation, losing millions and billions of dollars. The merits of effective segmentation are many; it improves customer-centricity, fuels growth trajectories, and provides a competitive advantage. How do you decide which segments to pursue? Learn the 3 keys to developing a segmentation model and successfully choosing the best segments for you.
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