Clear Words, Faster Teams: Dyslexia-Inspired Messaging for Founders and Managers with Russell Van Brocklen

27/09/2025 30 min
Clear Words, Faster Teams: Dyslexia-Inspired Messaging for Founders and Managers with Russell Van Brocklen

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Episode Synopsis

On this episode of BizBlend Podcast, host Sana explores how word-first thinking can eliminate revision churn, sharpen positioning, and speed up shipping. Russell Van Brocklen—“The Dyslexia Professor”—breaks down a practical workflow blending Overcoming Dyslexia-informed neuroscience with The Craft of Research (context → problem → solution), plus smart AI assistance. We cover defining the hero, villain, and universal theme; extracting action and “most important” words; and turning source quotes into crisp, testable messages for LinkedIn posts, ads, and stakeholder docs. If your team debates language more than outcomes, this episode offers a direct framework to get aligned and move.
About the Guest:
Russell Van Brocklen helps dyslexic learners and business teams communicate with precision. He adapts research-grade reading/writing methods to everyday operations so founders and managers can craft clear sentences, reduce iterations, and publish faster.
Key Takeaways:


Words are infrastructure, not decoration: clear sentences align teams, cut Slack wars, and speed execution.


Start with hero (customer), universal theme, villain (primary blocker)—owned by one vision holder, not a committee.


Use AI to gather, not to decide: generate longform audience insights, then curate as a human.


Extract two lists from your research: action words (movement toward outcomes) and most-important words (the core of each sentence).


Define each word in your context, then tournament-style narrow to a top 5–10; the human picks the winner.


Build a 360° lens: create a post-universal theme for the hero and a matching theme for the villain.


Pull verbatim quotes from approved documents; answer who/what/when/where/how/why; compress to three sentences → one.


Convert context → one-sentence problem → one-word theme → three solutions, then pick one to test.


Senior humans must rewrite AI drafts; if the final looks like the draft, quality is missing.


Lean teams win: a few senior operators + disciplined AI use outpace large average teams.


How to Connect with the Guest:


Website & contact form: dyslexiaclasses.com → “Contact Me”



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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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