Fast is easy. Perfect is hard. Inside scale3PL’s playbook for the most demanding moment in supply chain history.In this episode of Warehouse Automation Matters, host Mary Hart spoke with Adam Lawicki, Executive Vice President of Strategy at scale3PL, about the changing landscape of e-commerce fulfillment and the critical role of automation. They discussed the pressures brands face in a world where e-commerce is continuously growing, leading to the concept of “ever-peak,” which is the idea that peak demand is now a year-round reality. Lawicki emphasized the importance of automation in meeting these demands efficiently and sustainably, while also addressing labor challenges and the need for intuitive training solutions. The conversation highlighted how scale3PL turns operational exceptions into exceptional customer experiences and offers valuable advice for warehouse leaders considering automation.In a world where speed and peak is table stakes, scale3PL is built for precision. They run at ever-peak where automation, design, and discipline turn chaos into calm. Every scan, every shipment, and every exception is engineered to deliver not just accuracy, but confidence. Because in fulfillment, perfection isn’t luck, it’s built.00:00 Introduction to scale3PL01:54 Understanding Industry Pressures and Ever-Peak05:03 The Role of Automation in Meeting Demand09:37 Training and User Experience with Automation13:54 Addressing Labor Challenges and Flow Optimization16:24 Turning Exceptions into Exceptional Experiences18:37 Key Decisions in the Automation Journey20:22 Advice for Warehouse Leaders on Automation21:05 Future of Automation in 3PL22:47 Final Thoughts and Key Takeaways

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