Episode Synopsis "1. Negative Brand Image and how to overcome it"

What kind of problem leads to a brand's bad image? This podcast is all about the "doppelganger brand image"; a social critique that questions the authenticity of a brand. In this podcast there are provided many examples of brands that faced it and practical recommendations in terms of what a firm can do if they're faced with a doppelganger brand image. Enjoy and feel free to leave a review!

Listen "1. Negative Brand Image and how to overcome it"

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• 1. Negative Brand Image and how to overcome it