In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

Very Public Affairs Pod
05/10/2022 25 min
In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

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Episode Synopsis

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy. 

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