Por: Liezel Pretorius

Outsell the Giants—Without Giant Effort with Learn iQ Education upsells and downsellsA plain-language guide to upsells & downsells (and how Learn iQ does the heavy lifting).1. What on earth is an upsell?Think of the last time you ordered a burger and the cashier asked,“Want to make that a meal for just a little extra?”That extra offer is an upsell.Goal: Raise the value of each sale by adding something that makes the main purchase even better.Why it works: The customer is already in “buy” mode—one small “yes” feels easy.2. And a downsell?Imagine you hesitated on the combo, and the cashier replied,“No worries—how about adding only the fries for half the price?”That fallback offer is a downsell.Goal: Rescue sales that might otherwise vanish by offering a smaller, lower-priced option. 

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