A conversation with Cath Kidston MBE about her new brand, C. Atherley, and the longevity of her creative and commercial success. Most, many or all of us will have interacted with Cath Kidston's products, story and style at some point. It is certainly a story of creativity, of joy, of home, of both a fresh approach and a sense of nostalgia; it is a jewel in the crown of British design. It’s one that expands across the decades, across the globe, across changing styles and trends, across different ways of building brands and doing business. Today we are in the presence of hard won wisdom and someone who has sustained her creativity, and commercial success, for the long term. This is a story that we can all learn a very great deal from.We are very lucky today to be able to ask Cath that uplifting relationship between creativity and longevity. We will explore the igniting and nurturing creativity, the delight of shop keeping, new ideas and good ideas, taking the long view, risk and growth, her latest enterprise of magical British bodycare brand C.Atherley and what the future holds.So, welcome to Up With The Lark and Cath Kidston MBE. I’d suggest paper and pencil for this one, there are some insights worthy of scribbling down on their way. C.Atherley: www..c-atherley.comUp With The Lark: www.upwiththelark.com

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