A conversation about leaderhsip with Sandrine Zhang Ferron, founder of Vinterior. In this episode, a topic that creeps in to most of the work that I do with founders. It is leadership. Are you a leader? What ‘qualifies’ you to be one? What arena, idea, business or group of people are you leading? What is your leadership style? Is it working? And why does it matter? In the social media age, spend a great deal of time discussing ‘following’ and ‘followers’. But I wonder if we spend enough time considering ‘leading’ and ‘leaders’.It brings me real joy to say that in this episode, we are going to adventure through this very concept with someone more than qualified to do so. Sandrine Zhang Ferron is the founder of Vinterior. This vintage furniture site is an excellent ‘what if we could…’ put into practice and I can’t imagine you haven’t browed its pages at some point. It is sustainability as a doing word, a verb rather than a concept or aspiration or guilty niggle. It has purpose and style woven in and Sandrine has big ambitions for its future. We are going to consider what Sandrine learnt from her years working in finance, how she got the idea off the ground, what it means to be a leader in your industry, a leader as a founder and a leader of a team. Vinterior: www.vinterior.coUp With The Lark: www.upwiththelark.com 

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