ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 6 Data driven DMOs with Lou Clifton"
Episode Synopsis
Welcome to Episode 6 of "Untangling Tourism Tech"! In this episode, we dive deep into the world of data and analytics in tourism with Lou Clifton, General Manager of Blue Mountains Tourism.
🔍 Why Watch?
Discover how Local Tourism Organisations (LTOs) like Blue Mountains Tourism leverage data to demonstrate their value to councils and visitor information centers.
Learn practical tips on setting up and interpreting Google Analytics to improve your tourism marketing strategy.
Understand the importance of tracking key events and conversions to measure the success of your marketing efforts.
📊 Key Takeaways:
The role of analytics in demonstrating ROI and making data-driven decisions.
Overcoming the challenges of implementing analytics with the right tools and expertise.
Educational insights for tourism managers to present clear, actionable data to stakeholders.
👥 About Our Guest: Lou Clifton shares her journey from PR and press office work in the UK to managing one of Australia’s iconic tourism destinations, the Blue Mountains. Lou’s expertise highlights the transformative power of analytics in promoting and protecting world heritage areas.
🚀 Get Started: Whether you're a tourism operator, a DMO manager, or simply interested in the intersection of tourism and technology, this episode is packed with valuable insights to help you harness the power of data in your marketing efforts.
🎧 Listen Now and Subscribe! Don't miss out on future episodes of "Untangling Tourism Tech." Hit the subscribe button and turn on notifications to stay updated!
#TourismTech #DMO #Analytics #TourismMarketing #BlueMountains #DataDriven #TourismInsights
🔍 Why Watch?
Discover how Local Tourism Organisations (LTOs) like Blue Mountains Tourism leverage data to demonstrate their value to councils and visitor information centers.
Learn practical tips on setting up and interpreting Google Analytics to improve your tourism marketing strategy.
Understand the importance of tracking key events and conversions to measure the success of your marketing efforts.
📊 Key Takeaways:
The role of analytics in demonstrating ROI and making data-driven decisions.
Overcoming the challenges of implementing analytics with the right tools and expertise.
Educational insights for tourism managers to present clear, actionable data to stakeholders.
👥 About Our Guest: Lou Clifton shares her journey from PR and press office work in the UK to managing one of Australia’s iconic tourism destinations, the Blue Mountains. Lou’s expertise highlights the transformative power of analytics in promoting and protecting world heritage areas.
🚀 Get Started: Whether you're a tourism operator, a DMO manager, or simply interested in the intersection of tourism and technology, this episode is packed with valuable insights to help you harness the power of data in your marketing efforts.
🎧 Listen Now and Subscribe! Don't miss out on future episodes of "Untangling Tourism Tech." Hit the subscribe button and turn on notifications to stay updated!
#TourismTech #DMO #Analytics #TourismMarketing #BlueMountains #DataDriven #TourismInsights
More episodes of the podcast Untangling Tourism Tech
Episode 15: Social Media’s AI Glow-Up
13/10/2025
Episode 14: AI Spoofs, Scams & Scares
15/07/2025
Episode 12: AI Search - Found or Forgotten
19/05/2025
Episode 11 - Gemini, Google, and Gameplans
29/04/2025
Episode 8 Chasing Tourism Excellence
09/09/2024
In God we trust