Listen "Episode 12: AI Search - Found or Forgotten"
Episode Synopsis
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬
In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:
✅ Why travellers are using AI tools instead of traditional search
✅ The surprising comeback of Bing (yes, really!)
✅ What ChatGPT and Gemini prioritise in your content
✅ Six practical ways to optimise your website for AI visibility
✅ The power of FAQs, fresh local content, and telling your story
If you want to be found, not forgotten, tune in and take notes – this episode is your cheat sheet to staying visible in the AI-powered travel future.
In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:
✅ Why travellers are using AI tools instead of traditional search
✅ The surprising comeback of Bing (yes, really!)
✅ What ChatGPT and Gemini prioritise in your content
✅ Six practical ways to optimise your website for AI visibility
✅ The power of FAQs, fresh local content, and telling your story
If you want to be found, not forgotten, tune in and take notes – this episode is your cheat sheet to staying visible in the AI-powered travel future.
More episodes of the podcast Untangling Tourism Tech
Episode 15: Social Media’s AI Glow-Up
13/10/2025
Episode 14: AI Spoofs, Scams & Scares
15/07/2025
Episode 11 - Gemini, Google, and Gameplans
29/04/2025
Episode 8 Chasing Tourism Excellence
09/09/2024
Episode 6 Data driven DMOs with Lou Clifton
02/08/2024
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.