Listen "Episode 13: AI or Die - The Wake-Up Call for Tourism Organisations"
Episode Synopsis
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in ChatGPT, Gemini, or Bing’s new AI results, you might already be invisible. 😬
In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and how to future-proof your website and digital content.
You'll learn:
✅ Why travellers are ditching traditional search engines
✅ The unexpected resurgence of Bing (seriously!)
✅ What AI platforms like ChatGPT and Gemini are really looking for
✅ 6 actionable tips to boost your AI search visibility
✅ Why FAQs, fresh local insights, and storytelling matter more than ever
Whether you're a regional tourism body or a small operator, this episode is your must-have roadmap for surviving – and thriving – in the AI-powered travel era.
Hit play and start optimising today.
In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and how to future-proof your website and digital content.
You'll learn:
✅ Why travellers are ditching traditional search engines
✅ The unexpected resurgence of Bing (seriously!)
✅ What AI platforms like ChatGPT and Gemini are really looking for
✅ 6 actionable tips to boost your AI search visibility
✅ Why FAQs, fresh local insights, and storytelling matter more than ever
Whether you're a regional tourism body or a small operator, this episode is your must-have roadmap for surviving – and thriving – in the AI-powered travel era.
Hit play and start optimising today.
More episodes of the podcast Untangling Tourism Tech
Episode 15: Social Media’s AI Glow-Up
13/10/2025
Episode 14: AI Spoofs, Scams & Scares
15/07/2025
Episode 12: AI Search - Found or Forgotten
19/05/2025
Episode 11 - Gemini, Google, and Gameplans
29/04/2025
Episode 8 Chasing Tourism Excellence
09/09/2024
Episode 6 Data driven DMOs with Lou Clifton
02/08/2024
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.