In this episode, Liz Ward and Fabienne Wintle dive into the rise of AI search and what it means for tourism businesses. With Google’s market share dipping for the first time in a decade and Gemini stepping up, the search game is changing fast. We unpack why Google Things to Do is critical for tours and activities, why rich, detailed product content matters more than ever, and how operators can stay ahead by using AI tools to boost visibility and direct bookings.
It’s a must-listen for tourism businesses ready to adapt, get smarter, and get found in the AI era.

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