What do lost pets, Duolingo, and AI all have in common? The power of storytelling.In this episode, Rachel Strella and Tara Kay Otey dive into why storytelling is the secret sauce to making your brand unforgettable. From Rachel’s eight-month journey to find her lost cat (spoiler: social media saved the day!) to brands like Airbnb and Glossier that master the art of authentic narratives, we’re breaking down what makes a great story—and why so many businesses get it wrong. Inside this episode: ✔️ How storytelling builds trust, emotion, and loyalty ✔️ Examples of brands killing it with narrative-driven content ✔️ What makes a story flop (and how to avoid it) ✔️ The role of AI in storytelling—can it replace human connection? ✔️ A challenge: Are your last five posts actually telling a story?If your brand is just posting facts, you’re missing out on the real power of social media. It’s time to shift from boring to binge-worthy.

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