What does it really mean for a brand to be authentic online? In this episode of Untamed Social, host Laney Goff sits down with Tiecen Payne, a marketing strategist at Strella Social Media, to unpack one of the most overused and misunderstood words in marketing: authenticity.Laney and Tiecen explore why authenticity is more than just vulnerability, how consistency shapes a brand’s voice, and the fine line between sharing openly and oversharing. They discuss how brands can show up with personality without sacrificing professionalism, why relatability matters, and how visuals—whether organic, AI, or imperfect snapshots—play a key role in building trust with an audience.If your brand feels too polished, too corporate, or just stuck in “press release” mode, this episode will give you a fresh perspective on how to strike the right balance and connect with your audience in a way that drives real results.Feeling stuck with your social media strategy? You don’t need a full reset—you need precision. Our one-day consulting bootcamps are built to identify the one thing holding your brand back—whether it’s your content, your clarity, or your overall strategy—and help you unlock real momentum fast. Ready to turn friction into flow? Sign up now: https://strellasocialmedia.com/social-media-bootcamp/

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