Let's be honest: if your social media strategy involves posting whenever you remember or panic-scrolling at 4 PM on a Tuesday, wondering what to share, you're not alone. But you're also not getting the results you want.In this episode, host Laney Goff sits down with Rachel Strella, founder of the 15-year-old agency Strella Social Media, to break down exactly why consistency matters more than algorithms, shadow bans, or trending audio—and more importantly, how to actually achieve it.Rachel reveals the complete content planning system her agency uses with clients, from the initial brainstorming session to publication. You'll learn how to shift from reactive posting to strategic planning, which tools make the biggest difference (including free options), and why having processes in place isn't boring—it's the secret to sustainable growth.Key takeaways include:The exact workflow for planning content from ideation to publicationHow to break down content creation so it doesn't feel overwhelmingWhy strategy and planning are both necessary (and what the difference actually is)Tools for small teams vs. larger organizationsHow to balance pre-planned content with trending opportunitiesThe one thing you can do today if you're currently inconsistentWhether you're a solo entrepreneur managing your own social media or leading a marketing team, this episode gives you the blueprint for building a content system that works. Because, as Rachel says, consistency isn't about perfection—it's about preparation.Ready to stop winging it and start working it? This episode is your roadmap.Learn more about our consulting bootcamps: https://strellasocialmedia.com/social-media-bootcamp/

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