Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology."Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at NirandFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Marco Polo, Anchor.fm (acquired by Spotify), and more.Nir attended The Stanford Graduate School of Business and Emory University.In this episode, Nir shares amazing insight from his book, Indistractable.Some topics discussed include:Misconceptions on distraction and technologyInternal triggers (the root of distraction) and how to master these triggers Traction as the opposite of distractionTurning our values into time - what's on your calendar and why?Freud's pleasure principle - the desire to pursue pleasure and avoid painThe importance of self-compassionCoping and dealing with discomfort What it means to live with intentUsing uncertainty and one's curiosity as a form of motivationApps and tools to help with focus and time managementTo learn more about Nir's work and to purchase his books, you can visit the links below.FOLLOW NIR: WEBSITE: https://www.nirandfar.comBOOKS: INDISTRACTABLE / HOOKEDINSTA: @neyal99TWITTER: @nireyalSTAY CONNECTED:INSTA: @trustandthriveTIKOK:@trustandthriveTWITTER: @trustandthriveFACEBOOK: bit.ly/FBtaramontWEBSITE: www.tara-mont.comEMAIL: [email protected]

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