Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.
During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL

00:00 - About Maor
01:00 - AI as a software that learns
04:00 - Measuring incrementality with AI
06:00 - AI for performance and creativity
07:00 - Letting go and trusting AI
10:00 - Human intelligence auditing and challenging AI
11:00 - Building vs Buying
12:00 - AI as a team member that empowers you
13:00 - Accepting and adopting AI

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