Smarketers Podcast Episode #6:
Conversations with marketers using artificial (and human) intelligence to make smarter decisions. 
During this episode, we talked with Louis Tanguay, MD & Founder of App Growth Summit.
For us Louis is a person who likes to keep things simple and real, and we like that. He adovcates on the importance of connecting with humans and building communities. App Growth Summit is one of those communities. 

Timeline:
00:00 – About Louis and App Growth Summit
05:00 – The Role of Marketers after IDFA
06:00 – How to reach people better
07:00 – AI being more A than I
07:30 – The importance of Community Building
10:30 – Hot topics in marketing that are just nonsense
12:00 – Being real to your audience
14:00 – What’s True and not True about AI in Marketing
16:00 – Content Quality vs Quantity. The 50/50 rule
18:30 – How to make the most out of your content
21:00 – Telling a consistent story along the User Journey
22:30 – The Gap between Product and Marketing Teams
23:00 – Growth as a Holistic Approach

To learn more about Smarketers visit https://www.winclap.com/ 

Ver todos los episodios