Smartketers #3 - Ashley Fauset

22/04/2021 9 min

Listen "Smartketers #3 - Ashley Fauset"

Episode Synopsis

Smartketers Podcast Episode #3: conversations with marketers using artificial (and human) intelligence to make smarter decisions.  
Timeline: 
00:00 - About Ashley 
02:00 - Revolutionary AI uses in everyday life 
03:00 - Predictive analytics for User Behavior 
03:30 - Content personalization and 1 to 1 recommendations 
04:00 - Using AI for creatives personalization 
04:30 - Social Listening to understand Customer Pain Points 
05:00 - Main blockers when adopting AI 
06:00 - Building In-house AI capabilities 
07:00 - Being replaced by AI: Fact or Myth?  
During this episode, we talked with Ashley Fauset, COO at Stardust Entertainment. We talked about  AI reducing emotionality in decision-making; Predictive analytics for User Behavior; Personalized Recommendations; Using AI for creatives personalization; Main blockers when adopting AI; and Building in-house AI capabilities.  
To learn more about Smartketers visit www.winclap.com