Send us a textIn this episode of Tradigital Tourism Insights, the show explores the technology Sora; an innovative text to video model developed by OpenAI. The program delves into the technical aspects of Sora and discusses its potential for revolutionizing video creation. The episode then shifts focus to a study on American travel sentiment and how financial concerns are influencing travelers’ choices and behaviors.  Following that, spotlight is placed on an innovative and creative marketing campaign by Barilla Pasta that blended music and cooking. Finally, the show sees an examination of travel trends, including motivations for cultural exploration and the balancing act between luxury and budget. 00:00 Introduction to Digital Tourism Insights00:43 Tech Spotlight: Sora, OpenAI's Text to Video Modelhttps://www.washingtonpost.com/technology/interactive/2024/ai-video-sora-openai-flaws/​​https://www.indiewire.com/news/business/openai-sora-analysis-filmmaking-apocalypse-great-demo-tech-company-1234955252/https://www.technewsworld.com/story/openais-sora-elevenlabs-and-the-end-of-video-media-as-we-know-it-179032.htmlhttps://www.theringer.com/2024/2/28/24085364/will-ai-video-replace-hollywood-open-ai-sorahttps://www.reddit.com/r/LocalLLaMA/comments/1aspxox/explanation_of_openais_sora_by_jim_fan_nvidias/https://twitter.com/drjimfan/status/1758210245799920123?s=46&t=XNcOsqyq6z3Fp3ZNc2ibMA02:37 Deep Dive into Sora's Technology07:11 Research Roundup: American Travel Sentiment Studyhttps://longwoods-intl.com/american-travel-sentiment-study-wave-8212:12 Destination Spotlight: Creative Campaignshttps://thinkbastien.com/brand-strategy-blog/barilla-spotify-playlisthttps://www.marketingdive.com/news/barilla-cooks-up-pasta-timer-playlists-on-spotify/593694/https://www.communicatemagazine.com/news/2021/barilla-and-spotify-unite-music-food-and-corporate-content/https://www.marketingbrew.com/stories/2021/01/25/barillas-spotify-playlists-ensure-youll-never-burn-water15:32 Travel Trends: Shifts in Traveler Behaviorhttps://www.fool.com/the-ascent/personal-finance/articles/why-gig-tripping-is-a-popular-travel-trend-for-2024/https://traveltrends.skyscanner.com/18:58 Conclusion and Contact Information

Ver todos los episodios