Send us a textIn this episode, we provide a concise recap of ESTO 2024, an Educational Seminar for Tourism Organizations held in Columbus, Ohio. Joined by Chief Creative Officer Abbey Reifsnyder and Senior Account Executive Kerri Keefer, we attended various informative sessions and panels. Key topics included branding strategies emphasizing daring and audience-centered approaches, advocacy for travel and tourism, workforce development, and rethinking KPIs and measurement in tourism. The discussion also highlights the growing importance of short-form video content and authenticity in social media and marketing strategies. For more details, check out our 'Happy Hour Highlights' on our social channels.00:00 Introduction and Overview00:42 What is ESTO?01:58 Key Takeaways from ESTO 202403:23 Branding Insights04:47 Advocacy Strategies07:38 Workforce Development08:41 KPIs and Measurement10:22 Social Media Metrics12:57 The Importance of Authenticity13:44 Conclusion and Next Steps

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