In this week’s episode Adrian brings the effervescent marketing specialist, Katrina McCarter, to the mic. Among other things, Katrina is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, a Best-selling Author, Speaker and Business Advisor and mother of three. After years of research into mother's behaviours, Katrina has published her findings in two bestselling books: two books: Marketing to Mums in 2016 and The Mother of All Opportunities which launched last October in New York. Adrian and Katrina discuss the insights that led Katrina to start her Marketing to Mums consultancy, and the significance of mothers as a target market, and how businesses can effectively segment and target this market.To learn more about the Marketing to Mums universe, head to http://marketingtomums.com.au/ . You can also find Katrina and Marketing to Mums on social media, using the links below:Facebook: www.facebook.com/marketingtomumsLinkedIn: https://www.linkedin.com/in/katrina-mccarter/Plus, Katrina has been generous enough to provide our listeners today with a code for free shipping on any Marketing to Mums book purchase! Simply head to www.marketingtomums.com.au/book and enter the code ‘FREE’ at checkout. 

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