Episode Synopsis "EP: 09 The Importance of Brand Storytelling"

In this #Keycast episode we invite Epimonia founder Mohamed Malim who has created a line of fashionable bracelets made from real life jackets worn by refugees. We discuss how he was able to attach a story and narrative to his brand and how he as a refugee himself has connected his brand with his story and how that is helping his company grow significantly.

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