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Episode Synopsis "Ep 3: Experimentation and Split Testing"
In this episode of Today's Call, Jordan discusses the following topics: * How the marketing concept of split testing actually applies to all areas of business * How most people try something only once and then stop, and why this makes no sense * The best way to improve your marketing results without spending more money * How to apply the concept of split testing in two specific situations * How academics uncovered a "secret code" in agents' listing descriptions
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