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Episode Synopsis "Podcasting to Build a Marketing Message - Corporate Podcasting Summit"
Podcasting has become part of a successful marketing mix, and Geoghegan, Jones and MacDonald have the examples to prove it. Focussing on best practices, the discussions address questions about content, natural sound, distributing media files, driving revenue through podcasting, and measuring the success of leveraging podcasts for marketing purposes. This program is from our The Podcast Academy channel, which has a separate RSS feed.
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