The Bet to Leave the Market Leader and Rebuild Virgin Australia

21/11/2025 11 min

Listen "The Bet to Leave the Market Leader and Rebuild Virgin Australia"

Episode Synopsis

Welcome to This Way Forward, the podcast where C-suite leaders unpack the bold strategic bets that changed everything.In this episode, Charlie Newark-French sits down with Race Strauss, CFO of Virgin Australia.Together, they explore a different kind of strategic bet: a personal career gamble. Race unpacks the decision to leave a secure role at Qantas—the market leader—to take the helm of a competitor that had just entered voluntary administration.The bold strategic betWhen Race joined Virgin Australia, the airline was in the middle of its demise, having lost its way by trying to be "everything to everyone." While the safe play was to stay with the incumbent, Race bet on the rebuild.Backed by Bain Capital, he saw the opportunity to strip the business down, rebuild the finance function from scratch, and pivot the airline's strategy to something sustainable.That decision required navigating a grueling three-year restructuring, a sale of 25% of the business to Qatar Airways, and preparing for a public listing—ultimately saving the airline and restoring competition to the Australian skies.In this episode:Why Race left the safety of Qantas for a bankrupt competitorThe flaw in Virgin’s original strategy that led to administrationHow private equity ownership changed the airline's trajectoryThe mental resilience required to work through a total business rebuildHow to assess risk vs. reward when making career-defining choices👉 Subscribe to catch new episodes each month. Every conversation is under 15 minutes and laser-focused on one transformational decision that shaped the future of a company.