Episode 21: Personalizing the Experience with Journey Analytics

This Is CX
04/12/2017 29 min Episodio 21
Episode 21: Personalizing the Experience with Journey Analytics

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Episode Synopsis

In this episode, Mike and Paul are once again joined by Dan Magestro from West Monroe's Analytics practice to discuss "journey analytics", including the value of using data to help personalize customers' experiences with organizations by measuring and understanding the current experience and predicting and prescribing "next best actions" within experiences to deliver a more effortless experience.

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