Episode Synopsis "TWDP-001: The Importance of Context"
The context in which you need to write or speak—the reason you have to communicate in the first place—impacts factors such as the style, formality, organization, formatting, and tone of your communication. In this episode, I’ll introduce you to the RAFT model—an acronym for four key factors shaped by the context of a communication—and I’ll talk about how you can use the “person-in-the-hallway” test to make sure you’ve properly introduced your subject. When we’re done here, you’ll have a couple of techniques that can help you better evaluate what kind of document to write, determine what style and level of formality to use, and proofread through the eyes of a reader.