What leads people to sharing your content? Rainer Gawlick has the answers in this episode.Is there a formula for content virality? Shareable content has to be valuable for your target audience — regardless of the type of content. A piece of content that’s actionable and informative is easy to share because it helps people achieve their goals or solve a problem. This also means no gimmicks: just focus on creating good content.With Rainer’s wealth of experience (he’s currently a board member at seven different companies!) we talk about how useful content cuts through the noise and what the future holds for the BDR role. It’s time to get more people to share your content! Tune in to find out how.

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