Make It Land: How Product Is Communications

The WordBirds Podcast with Chris Willis
01/10/2025 26 min Temporada 7 Episodio 5
Make It Land: How Product Is Communications

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Episode Synopsis

Big idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).You’ll learn: How to turn 30-minute content into 5-minute winners The one doc that keeps Sales/Marketing/Support on the same story Guardrails for AI so you keep nuance + product “soul” Why PLG fails without built-in communication

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