1 big topic: We're exploring the nuanced difference between proactive planning and reactive responses. In a world where every comms moment counts, understanding when to lead the narrative, and when to pivot, is crucial.Jennifer Kaplan, CEO of Evolve PR and Marketing, shares her 25+ years of expertise on turning potential PR disasters into brand victories.What to expect: Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.

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