Send us a textThe Shift to Channel-First Strategy with Epic IO's McKenzie Maness and Taylor CostelloIn this episode of The Wireless Way, host Chris Whitaker is joined by McKenzie Maness and Taylor Costello from Epic IO. Together, they discuss the importance of a channel-first strategy, trends in the technology sector, and share valuable insights on how trusted advisors can better serve their clients. Learn about the new Wireless Window solution and how it adds significant value for partners and their customers. Additionally, McKenzie and Taylor share personal stories, career journeys, and their thoughts on the evolving landscape of tech sales. Stay tuned for an engaging discussion that blends professional advice with a touch of humor.00:00 Introduction and Welcome00:48 Meet McKenzie Maness01:41 McKenzie's Journey into Technology04:12 Meet Taylor Costello04:42 Taylor's Unique Path to Technology09:23 Changes in the Channel15:11 Epic IO's Channel-First Approach20:35 Channel Culture and Transitioning Trust Advisors21:36 Expertise and Supplier Selection23:16 Expanding Sales and Customer Stickiness26:19 Winning with Advanced Technologies31:06 Private Cellular Networks and AIoT35:42 Introducing Wireless Window39:03 Final Thoughts and Book RecommendationsMore on Epic ioSupport the showCheck out my website https://thewirelessway.net/ use the contact button to send request and feedback.

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