Windermere Coaching Minute: Dominating a NeighborhoodSeason 12, Episode #8 - Host: Michael FanningGuest: Bonita HutchisonLocation: Park City, Utah (Jeremy Ranch)Experience: 5.5 years in real estateTeam: 4 agents including her husbandMarket: 1,600 homes across 17 HOAs ($700K-$4M range)Contact: [email protected] | (435) 901-9728Key Strategy: Hyperlocal Neighborhood DominanceThe Foundation:Discovered 80% of her SOI lived in her own neighborhoodPositioned as "We live, work and play in Jeremy Ranch"Built relationships through kids' schools and organic connectionsMarketing Tactics:Segmented communications by price pointNeighborhood-specific content (wildlife facts, local concerns)Active on NextDoor app for community engagementSchool sponsorship with weekly newsletter placementOperational Excellence:99% personal attendance at open houses (every Saturday)Views every new listing within 24 hoursStrategic signage on all routes to propertiesProfessional standards for all showingsCommunity Integration:Daily neighbor help (trash pickup, snow shoveling)Coordinates services for multiple neighborsGenuine care for community appearanceWalking dogs, consistent visibilityNew Addition: Preview Parties50 attendees at first event (only knew 10 prior)Simple format: champagne and charcuteriePlans to do for all future listingsRecommendations:Block parties with 20 neighborsFocus on being a good human first, realtor secondSmall daily actions compound over timeBook: "The Compound Effect" by Darren HardyResults:Dominant market share in Jeremy RanchSustainable referral-based businessRecognition as the go-to neighborhood agentKey Quote: "Half of this business is showing up and showing up in a good, authentic way."

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