Michael Fanning - Host of Windermere Coaching Minute, a podcast diving deep into strategies, systems, and mindsets that separate top-performing real estate professionals from the rest.Contact: [email protected] how the science of focus can literally transform your real estate income, backed by neuroscience research and industry data.Average person checks phone 96 times dailyHuman attention span dropped from 12 seconds (2000) to 8 seconds (2015)Multitasking reduces productivity by 40%Takes 23 minutes to regain focus after interruptionAverage agent closes 4-6 transactions/year vs focused agents who close 47 transactions/yearIncome difference: $420,000 annually"I'm busy with transactions" → Identity: Must do everything myself"I have young kids" → Identity: Victim of circumstances"I'm not a morning person" → Identity: Not wired for success"Real estate doesn't allow schedules" → Identity: At mercy of clients"I hate being scheduled" → Identity: Structure kills creativity"No one does it like me" → Identity: Only I care about quality"I'm a great multitasker" → Identity: I'm different (98% aren't!)"Can't afford help" → Identity: Scarcity mindsetBecome aware of limiting identityQuestion if it serves your goalsChoose new empowering identityTake action from new identityFocus beats talent: Focused agents earn dramatically moreProfessional boundaries: Set office hours like other professionalsDelegation ROI: $200 VA investment = $1,250 potential income gainSingle-tasking: Deep work produces 3x more valuable outputIdentity drives behavior: Change identity to change resultsIdentify your most common excuseTrack focus interruptions for 3 daysTest single-tasking vs multitaskingImplement one focus-protecting strategyBottom Line: Success isn't about working harder—it's about focusing better on what truly moves your business forward.

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