On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local SEO.Here’s what we cover:📝 Why Local SEO is thriving in the AI-first search era (Rob Tindula on SEL)📝 Ranking in Local SEO: The One Signal Google Trusts Most (Claudia Tomina)📝 Citation consistency for LLMs (Matthew Forzan, and thanks to David Iwanow for the heads up)📝 NEW Bing Places for Business📝What Google’s num=100 Change Means for SEO Data (Noah Learner)📝 Advancing your SEO Strategy for AIOs and the AI-era of search (Seer Interactive)

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