“Retaining volunteers is 70% less expensive than recruiting new ones—so why aren't we doing more to bring them back?" 👉🏻 Want a guide to re-engaging volunteers? Download the FREE guide: https://public.volunteermatters.org/files/podcast/whitepapers/Re-Engaging_Lapsed_Volunteers_(ep18).pdfJoin Mark, President, and Sophia, Customer Success Coach at VolunteerMatters, a leading volunteer management software dedicated to helping nonprofits build stronger, more impactful volunteer programs.This episode dives deep into:- Why retaining volunteers is more cost-effective than recruiting new ones- How poor tracking systems and weak communication can alienate returning volunteers- Actionable strategies to re-engage lapsed volunteers—from personalized outreach to feedback loops- …and more.Timestamps:00:00 – Introduction: Why volunteers stop showing up00:26 – The ROI of retaining vs. recruiting new volunteers01:04 – Why volunteer experience quality is foundational02:16 – Returning volunteers add exponential value over time03:44 – Many orgs don’t know who’s new vs. returning05:05 – Why tracking volunteer data is critical08:03 – Top reasons why volunteers lapse11:09 – Communication gaps: the root of disengagement13:03 – What a strong volunteer experience looks like16:27 – Personalizing outreach to re-engage past volunteers18:08 – Segmenting volunteers based on activity19:00 – Fix the reasons they left in the first place20:01 – Why real-time, iterative feedback matters22:33 – Volunteer incentives and appreciation events24:08 – Re-engagement powered by peer volunteers27:27 – Episode RecapCheck out VolunteerMatters on:YouTube: https://www.youtube.com/@VolunteerMattersInstagram: https://www.instagram.com/volunteermatters/LinkedIn: https://www.linkedin.com/company/volunteer-mattersTwitter/X: https://x.com/VolnteerMattersFacebook: https://www.facebook.com/VolunteerMattersWebsite: https://www.volunteermatters.com/Apple Podcasts: https://podcasts.apple.com/us/podcast/the-volunteermatters-podcast/id1765384042Spotify: https://open.spotify.com/show/41OzyIlomp8LLrZ68fgb77?si=sg92xnBGRDuL4HDnB_F1Rg

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