“The number one reason volunteers don’t engage is fear of the unknown."👉🏻 Want a guide to recruiting volunteers?Download the FREE guide: https://public.volunteermatters.org/files/podcast/whitepapers/Promoting_Volunteer_Projects_(ep21).pdfJoin Mark, President, and Sophia, Customer Success Coach at VolunteerMatters, a leading volunteer management software dedicated to helping nonprofits build stronger, more impactful volunteer programs.This episode dives deep into:- How to turn attention into action- Creating effective volunteer opportunity pages- Tangible strategies for promoting volunteer opportunities- …and more.Timestamps:00:00 - Introduction: Why promoting matters01:22 - The big mistake: Eyeballs vs. Education03:44 - A great volunteer project description05:07 - Reducing fear of the unknown06:20 - Volunteer opportunity catalog08:53 - Clear calls to action09:56 - Writing for beginners, not insiders11:15 - Effective email promotion15:28 - Use your existing volunteer database first15:43 - Leveraging social media platforms18:47 - Follow peer organizations for inspiration21:10 - Community partners as promotional allies21:58 - Promoting at in-person events23:05 - Traditional media23:19 - Text messaging25:05 - Summary and recap27:20 - Email deliverability and complianceCheck out VolunteerMatters on:YouTube: https://www.youtube.com/@VolunteerMattersInstagram: https://www.instagram.com/volunteermatters/LinkedIn: https://www.linkedin.com/company/volunteer-mattersTwitter/X: https://x.com/VolnteerMattersFacebook: https://www.facebook.com/VolunteerMattersWebsite: https://www.volunteermatters.com/Apple Podcasts: https://podcasts.apple.com/us/podcast/the-volunteermatters-podcast/id1765384042Spotify: https://open.spotify.com/show/41OzyIlomp8LLrZ68fgb77?si=sg92xnBGRDuL4HDnB_F1Rg

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