In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend.
Key Takeaways

Marketing should focus on the internal experiences of potential buyers, not just their behaviors
Empathy is crucial to SEO because Google is all about intent matching
Quality human-created content is more valuable than ever despite AI advancement
Create feedback loops between marketing, sales, and customer support
Looking beyond keyword research tools helps understand the humans behind the searches

The ELITE Method Breakdown



Letter
Phase
Description




E
Examine
Audit existing marketing assets and brand positioning to identify gaps


L
Learn
Understand audience's internal experience using the stages of change matrix


I
Implement

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