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Listen " From Hammer to Keywords with Kyle Bailey "
Episode Synopsis
Jeremy Rivera interviews Kyle Bailey, founder of Front Burner Marketing, about local SEO strategies specifically designed for home service businesses. Kyle brings a unique perspective as one of the few SEO professionals who has actually worked in the trades—framing, roofing, drywall, and kitchen/bathroom remodeling.
Kyle Bailey
Founder, Front Burner Marketing
15 years in home service digital marketing
Former tradesman turned SEO specialist
Author of upcoming book: What's Your Story? The Path to Connection with a Homeowner
Connect with Kyle:
LinkedIn: The Kyle Bailey
Website: FrontBurnerMarketing.net
Twitter/X: @FrontBurnerMarketing
Key Topics Discussed
The Unique Challenges of Home Service Marketing (02:00)
The attention gap problem: business owners are firefighters and babysitters
Why before-and-after photography is critical but difficult to execute
Kyle's hands-on approach: driving to clients in Texas to handle photography personally
The urgent need to adapt to AI-driven search changes
Your Story as Your Superpower (04:00)
Every home service business has a unique story that competitors lack
How to identify and articulate your core values
The difference between shotgun vs. rifle messaging (broad vs. focused)
Employee, friend, and customer audits to discover hidden core values
Why story-based differentiation creates genuine connection with ideal customers
Key Resource: What's Your Story? - Front Burner Marketing
The Franchise Limitation (06:30)
Why only 3 out of 100 franchises can effectively compete in local SEO
Corporate restrictions on messaging, location pages, and customization
The Quiznos cautionary tale
Due diligence steps before buying a pizza franchise or any franchise
Free discovery calls available to assess franchise SEO viability
Community Co-Marketing: Driving Past Free Money (10:00)
The "barrel of $100 bills at every red light" concept
Neighborhood signage opportunities: 30-second content goldmine
Co-marketing with complementary trades (painters, siders, window companies)
How to create video content on job sites with partners
Transcribing videos into blog posts for multiple websites
The professional advantage: extracting marketing value from daily activities
Related Article: Matt Brooks of SEOteric on nexus-based link building
Example Businesses:
Permacast Walls (precast concrete walls)
Newton Crouch (renovations)
Community Cleanups and Local Link Building (21:00)
Why community cleanups work on Reddit (when normal promotion fails)
Keep America Beautiful: National nonprofit with county-level support
Community Clean Links - organizing community cleanup initiatives
SEO benefits: event directories, national aggregators, Google event SERP
Brand mentions directly in search results
Documentation strategy: branded team, photos, no pitching
The AI Search Reality (24:00)
Michael McDougald's quote: "Your least trained but most popula...
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