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Listen "The Takeaway Takes on Marketing Moments"
Episode Synopsis
Essence Strategists Chike Ume and Harrison Awe dive into the holy document known to all marketers as "the cultural calendar" - discussing how service months and other cultural moments are used and abused by brands today. Before sharing why they believe better brand and business results come from a persistent commitment to communities rather than chasing dates on the calendar. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.
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