Chike and Harrison dig into losing strategies - such as the auto industry's electric sea of sameness, knee-jerk nostalgia-ism, and treating a Super Bowl spot as a fully baked media plan. Followed by celebrating the biggest winners - like the (albeit immeasurable) conversations Planters created in living rooms across America, the halftime show, and brand's willingness to break the rules on historic best practices. Before finally discussing the role and impact of the Super Bowl moment itself. And whether it still matters to the marketplace or just to marketers.Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

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