The Takeaway Tackles Madison Avenue's Complexed Reputation

15/11/2022 1h 1min Episodio 11
The Takeaway Tackles Madison Avenue's Complexed Reputation

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Episode Synopsis

After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry. Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.