Chike and Harrison dive into the Metaverse. Discussing key issues that brands and marketers should consider before doing the same. Issues like access, self expression, and mobile web fidelity. (A point ironically emphasized by a small WiFi glitch in the first few minutes of this recording - thanks Spectrum.) To accountability, ownership, and the fallacy of a decentralized experience.Finally, they review recent brand activations in the space with a simple filter that works just as well in the virtual world as it does in the real one. Are you solving a problem?Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

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