Episode Synopsis "Ep 3: All Storytelling Requires Frequency"

There is a gap between what we say and when it’s seen, heard and understood by our audience. It takes frequency to close that gap. Jay Levinson once said: “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when your accountant is tied of them. “ I love this because it challenges us to stick with our story until it’s familiar. I explain. 

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