How Three Engineers Hit $600K ARR Using One "Accidental" TikTok FormatMost workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, including the "fade-in" format that hacked Instagram's algorithm and the accidental bug that became their biggest monetization breakthrough.We cover:The six-second format that generated 300M+ viewsWhy their biggest revenue boost came from an accidental paywall bugHow to horizontally scale viral formats across multiple accountsWhy product design should prioritize screenshots over UXThe science of breaking down viral content into testable componentsHow network effects become your moat when anyone can vibe code an appWhether you're launching your first app or trying to crack organic growth at scale, this episode shows you how three engineers with zero marketing background systematically turned content creation into a repeatable growth engine.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

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