Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's.In this episode of The Superwall Podcast, Kyle breaks down how two weeks of keyword research turned into years of passive income, why he hired his friend Jacob from Wendy's instead of a marketing agency, and how they're now scaling to 7,600 TikTok posts per month using a platform that costs $1 per thousand views. Joseph digs into the exact ASO strategy, the repeatable TikTok format that drives "what's the app?" comments, and Kyle's philosophy that every growth channel probably works—you just have to commit long enough to figure it out. Watch the full episode here.Two weeks of Sensor Tower keyword research that held the #1 App Store ranking for "baseball card scanner" for 2-3 years straightThe Reddit validation method: 12-15 replies in r/baseballcards before writing any code, $60 in revenue on launch dayWhy switching from $4.99 one-time purchase to $5/month subscriptions exploded revenue from $10K to $30K+ monthlyThe exact TikTok slideshow format: 3-5 seconds of desirable card + in-hand app scan + value reveal = repeatable viral contentHow Noise platform lets them generate 7,600 posts per month across 150+ creators at just $1 CPM ($2,600 for 27 million views)Kyle's "learn it yourself first" hiring philosophy: why he mastered TikTok before bringing on Jacob, then replicated the entire playbook for Scanémon ($9K MRR)The "everything works" mindset that most founders miss—stop channel-hopping and commit to one until you crack itWhy bootstrapping forced better decisions: no VC cash meant learning each channel deeply instead of throwing money at agenciesHow being "overly on Twitter" and the Consumer Club Discord accelerated his learning through founder-to-founder knowledge sharingWhether you're trying to crack ASO in an underserved niche or scale organic TikTok without burning cash on agencies, Kyle's playbook shows exactly how two simple apps hit $41K MRR through relentless iteration and picking one channel at a time.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

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