In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.We dive into:The exact TikTok formats that fuel virality (and why they work)How to turn organic videos into high-converting paid adsMicro-influencer compensation models and scaling content outputBloom’s AI-powered content workflowHow to convert a Gen Z audience with gamified onboarding and social proofWhether you're operating with a $10K budget or scaling past $1M ARR, this episode offers practical, repeatable insights into building a content engine that drives long-term growth.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

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